Monthly Archives: October 2017

The Business Owner

If you’re considering investing in a mobile app for your restaurant or nightclub then consider the following; 95% of smartphone users conduct restaurant searches and 90 percent of these users convert to sales within the day. Nearly half of all restaurant customers use mobile apps for restaurants they frequent more than twice a month. Customers love apps because it offers direct information, ease of take-out ordering without having to worry about the accuracy of one’s order, dietary specifications, and the ability to secure a reservation without having to deal the busy background noise- usually associated when making a phone call to a popular restaurant.

The restaurant app truly is a win-win tool for customers and business owners because it provides an interactive experience for the consumer and (along with revenue growth) important customer data that will help guide future business decisions.

82% of restaurant customers like utilize an online payment feature. This mobile app feature can secure more revenue for businesses offering delivery, and help customers decide which restaurant to order delivery from via the easiest app to utilize when comparing two restaurants side-by-side.

Business owners shouldn’t worry about the complexities often associated with the concept of customized app design. There are many companies online who help business owners create and operate effective mobile apps. A lack of technical-forward skills shouldn’t incite fear or hesitation with business owners. It is easier to learn about the mobile market and make money than it is to remain uncompetitive and lose out what basically are easy sales.

Customers want to have great experiences with the restaurants they love to frequent. These fantastic experiences, regardless if they’re in person or in the virtual realm, help to define a brand and grow customer loyalty. Thus, mobile apps benefit many people- from the operational side and on to the customer side.

If you are going to hire a company to design a custom app for your restaurant, remember to keep the design simple. Marketing studies have found basic colors and simple shapes and offers to have the best impact when it comes to their customers’ needs.

I am founder and owner of Custom Loyalty Marketing . When it comes to building apps and web design, we do it all. We can help you dominate your competition with insightful marketing strategies through mobile apps , web design, loyalty programs, email blast, SEO, and social media. Visit our site to sign up for a webinar to learn how your business can use mobile apps to increase your business.

The Real Impact Of Your Business Phone System

When I make calls to inquiring companies that have requested information from me on a daily basis, the impressions I get about them run the gamut from “Boy this is a SMALL business” to “Wow that was incredible. These guys sound like a fortune 1000 Company.” What turns out to be somewhat amusing is that the two companies may very well be the same size, with the same number of employees, and they just might have a similar phone system. So what are the keys to first impression that make all of the difference? And what are some of the mistakes that companies make in an attempt to save money? Let’s evaluate:

Live Answer Scenarios:

If you insist on answering your business calls live, the person answering your phones is vital to your company. They are absolutely worth their weight in gold depending on call volume, as they are the direct representation of your company’s image over the phone. This person must be well spoken, well trained, and be able to use the features your system offers efficiently. What mistakes are made here that impact your first impression?

Hiring the lowest dollar person possible to “just answer phones.”
Hiring someone without proper language skills. (Including heavy accents, poor grammar, too much slang, too much casual language (y’know man, dude, etc), and someone unable to properly handle angry or upset customers.
Not having someone properly trained to park calls, put callers on hold, transfer calls, ask if they’d like to go to voice mail, and in general able to use the phone system features.
Not hiring someone friendly. Who wants to do business with someone who acts like they have no desire to help you?
We have all dealt with one of the above scenarios, and it absolutely affects how you view that business from day one, and for every day forever more after that. You only have one chance to make that first impression.

Automated Attendant Scenarios:

Unless you answer your telephone system live every time it rings, you most likely implement some type of automated attendant system. An automated attendant system will answer your call with a message and give your new caller some choices to choose from. Programmed correctly, an automated attendant can assist your caller to navigate your company directly easily and conveniently. Done wrong, untold amounts of frustration can occur, and it WILL cost you business. What are the most common mistakes made with automated attendants?

Never use a TTS engine. (Text To Speech) Always use a live person with an inviting voice to make your recordings. No wants to speak to a robot. Unless your TTS engine is state of the art and sounds real, don’t even think about using it.
Make your introductory statement brief and to the point. (Your customer does not want to know your entire company history before they can get some help, and this is especially frustrating for returning callers who just want to get to the choices, but can’t remember them.)
Absolutely, 100% of the time you need to have a zero out option at ANY time. Some callers simply will refuse to deal with an automated attendant, and in order to not lose out on those potential customers, it is wise to have a well spoken friendly person ready to take their call and assist them. (See above criteria)
Have an easy to use directory, and keep it updated! (There is nothing worse than pressing numbers that lead to nowhere, that disconnect you, and leave you muttering unseemly things under your breath) Time is money in business. If you waste your potential client’s time, they will NOT give you their money.

Consider A “Cheap” iPhone

Apple has long been known to be a technology giant that produces the highest quality products, without sacrificing quality for potential market share. From the iPhone to the iPad to the MacBook, users have never gone to Apple for the bargained price; Steve Jobs was famous for getting people to venture outside their budget for “the best” in the industry. With every product release, Apple followers and loyalists line up outside their retail outlets as if the next product will change their life; and in some cases it has.

As of late, Apple’s dominance in the field of smartphone communications has been challenged by competitors that have emulated and reproduced their ideas, making the next product release that much more difficult to differentiate from the field of producers. In response to such a notion, there has been chatter amongst Apple insiders that the iPhone would be spinning a new direction from winning by innovation to winning by creating budget incentive. The result would be a new “cheap iPhone.”

What exactly the new budget friendly device would contain is still yet to be known; however, it is clear that this move would demote the aura that surrounds Apple and lower them to the dog-eat-dog competition that has churned out some of the poorest made devices over the past decade.

Apple already has a budget friendly way of promoting its devices by allowing customers to purchase the previous generations for fractions of the newest products sales price. While proponents argue that the out of contract price of these devices is still far beyond what consumers can pay in international markets compared to competitors, opponents argue that the Apple mantra would be jeopardized by such a move.

The verdict is still undecided and the product has yet to be described. The ultimate result of such a maneuver with devices 2 generations old being essentially free is still quite controversial and may indeed change the tide of Apple and the iPhone’s perception nationwide. The it factor that the iPhone delivers is partially driven by its exclusivity and high-class symbolism. These factors would likely be eroded, making the already household name become tarnished by cutting quality and “it” factor.

I have been reviewing and blogging about Apple innovations since the release of the iPhone in 2007. Since that time, I have responded to demand for a quality iPhone, iPod and iPad Repair service by creating budget friendly repair site that addresses the needs that Apple has forgone. Since that time I have continued to be an avid Apple follower with my primary focus being on the iPhone and its subsequent generations.

The New Samsung Galaxy

Smart Scroll Functionality

The most talked about feature of Galaxy S4 is the Smart Scroll. The impression was that of tracking your eyes to scroll the text. However, it is something different from what had been interpreted by technology media. Smart Scroll is a feature that is motion sensor controlled. As soon as you tilt your phone, the internal motion sensors register the movement and accordingly scroll across the screen. Additionally, the feature of Smart Stay is also included that senses your eye movement when you look at the screen or away from it.

Redesigned Camera App

The camera app is loaded with new and improved features. For example, when you are capturing a picture you can record an audio of 9 seconds along with it. Additionally, the feature of Drama Shot is capable of creating action captured via burst mode. You have captured a picture of someone playing tennis; you can combine all pictures and create an action of the tennis player. This way you will be able to create an act of player playing tennis. Another thing that comes added to the camera app is Dual Camera features. You can simultaneously shoot from the front and rear-end cameras at the same time. Now you can shoot a group picture with you in it utilizing this function.

Smart Pause

Smart Pause tracks your eye movement from the front camera. It will sense your eye movement, for example until you are watching a video the video will keep playing, as soon as you take your eyes off it the video will pause.

The S Factor

Galaxy S4 sports quite a few S features. The S Translator is one such feature that helps in translating languages. This works in E-mails, chats and messages equally. This does helps in getting across and reaching out to more people globally. Making interaction and communication easier is what this feature all about.

There is another S feature, S-Voice Drive; this helps you with guided voice navigation that comes handy when you are driving. For those who are health conscious and want to keep up to date with their fitness level the feature of S-Health is an advantage. It helps in keeping a track of workout sessions, dietary intake, and weight management, help monitor your blood pressure and even keep a track of your blood glucose level.

NFC and Group Play

NFC technology has a lot of added advantages, one of them being added to Group Play to enable better interaction. Additionally, Wi-Fi Direct helps in playing music and games together. Glu and Gameloft have designed their games to adapt to this technology. Now you can add 8 players and battle against each other or together in a game.